Taking on too many clothing styles without the knowledge or capital is one of the biggest blunders a startup brand can make. You see these young brands who drop cut & sew, tees, denim, and anything they can brand their name onto, but they tend to sacrifice quality and originality. Likewise, T shirt brands that jump into cut & sew too quickly often overlook the details. They tend to pick overdone patterns and create pieces that are just your average button down. They forget to factor in the right colorways, what patterns work best, the fitment, and most importantly what makes their cut & sew unique of others.
EDWIN removes the complexity of clothing and delivers quality and originality by focusing on their denim specialty. They are a denim house first and foremost and for over 50 years they have perfected their clothing brand. They manufacture and piece all of their denim in-house with their signature look developed by years of work and engineering. This brand takes denim seriously and sets an example of a brand that has found success through perfecting their methods. Take a look at EDWIN’s manufacturing process in Japan and feel what it means to find perfection in the execution.