Last Friday, April 13th, Fatlace’s illest™ clothing brand partnered up with Dai Yoshihara for the 2012 Formula Drift season. As huge fans of Fatlace since the early days, we are excited about the partnership between the 2011 Formula D Champion and the lifestyle brand. Dai Yoshihara is also looking forward to representing the illest brand describing his passion of combining fashion with car culture.
“Fashion is very important to me, so opportunity to partner with a leading brand like illest is amazing,” said Yoshihara. “illest has a great sense of what Formula D is all about and the design process was a lot of fun for me. I can’t wait for everyone to check out the line”.
The collaboration between Yoshihara and illest will offer an exclusive co-branded line of apparel and accessories catering to the illest lifestyle. The apparel is available exclusively in the Fatlace Emporium. For more information visit: www.daiyoshihara.com and www.illest.com.