FOCUS // Yoshi Masuda, Coffee Enthusiast Provides Hope For Japan
When we first started our FOCUS section, our vision was to seek out individuals that inspired us through their work, dedication, and their impact to the world around us. FOCUS was a project for the open minded. It was a project aimed towards all individuals who got up each day to make the most of their lives. It was a mission to find people using their energy to change the world.
Last year, Japan was hit with the unthinkable. On March 11, 2011, an earthquake of magnitude 9.0 caused destruction and brought forth a tsunami that affected the lives of many in Japan. People lost their jobs, loved ones, and their homes. Rebuilding their lives was a challenge in its own respect.
Yoshi Masuda, a coffee enthusiast with a love of classic American music, took action upon seeing the devastated areas of his beloved country. As a natural Samaritan, he reached out to the victims affected by the earthquake and tsunami. He shared his music and his natural love for coffee. He shared his coffee makers to provide work and offered encouragement to those who thought hope was lost.
Mackenzie Sheppard was there to experience Masuda-san’s charitable efforts to change the world. Through footage he followed Masuda-san’s travels. He saw how music and coffee could change the lives of many. He saw how a simple deed of sharing one’s passion could spark hope in many people. He saw change for the better.
It is through hope we find the strength to move forward. We may not know the future, but through hope we realize our actions of today can shape the road ahead. Through hope, Yoshi Masuda showed us that life can get better even in times of trouble.





