Just kidding. We’re not going into paint production, but we have this addiction to packaging and product design. In preparation for this weekend at FAME, we’ve been building up booth pieces to accentuate our articulation for design. A simple booth table and product display just wouldn’t do, so we took it a step further. Besides, we look forward to opportunities where we can utilize our handy dandy arts and crafts skills. Yes, my friends, we’re dusting off our kindergarten playtime skills and putting our creativity to much needed use. This time around, we’re mocking up our own paint product line.
When it comes to design, we definitely shoot for minimal art and tasteful typography. So when it came to designing the paint cans, I wanted to keep everything relatively simple with a retro twist to it. With the booth layout I had in mind, I wanted to stick with vintage American colors from the 50′s and 60′s composed of bright pastel like hues. Drawing inspiration from vintage poster boards and ads, I went ahead with a simple straight to the point font. I added contrast and variety to the font used by using different weights and letter spacing. These simple yet effective techniques, allowed me to create a contrasting visual with a minimal touch.
After all the printing, cutting, and [insert arts and crafts method here] I came up with a very neat quartz tin can for Fitted Life! This was a fun little art project that I enjoyed working on over last weekend and I totally recommend other designers to try it out. Also, it doesn’t even have to be paint tin cans. I’ve seen tin cans used for gasoline mockups, oil mockups, food mockups, etc. Use your imagination and just work with it. We all can’t wait for FAME. See you there!