Working at F.A.M.E. in San Jose, reminded us of how fresh we are into the clothing scene and how hard we still need to hustle. At the event, we did a lot of promotional sticker giveaways and like my cousin said it best, “People love free stuff.” It’s true, no doubt about it. Aside from the promotional stickers, we were also showcasing our 2012 summer pin packs, tees, and our lanyards. It was cool to sell some tanks and I was happy to package the products right in front of the customer. I think that’s a really neat scene to see and I hope the customers enjoyed our design process.
There were tons of well established brands, famous brands, and brands that had a strong lead. There were brands that could simply put a simple Helvetica styled phrase and sell them for more than $30. It seems crazy to pay that much, but people pay for the brand and I can totally respect that. And that’s the beauty of the clothing or fashion industry. Aside from the designs, a brand’s success lies in the community, the fans, and the people that follow it.
Our attention to detail led to a promising detour towards our booth. We showcased a lot of our in-house productions such as our custom paint tin cans and custom wood work. It was in those details that people caught on to our artistic and design centered presentation.
F.A.M.E. was a great experience for all of us and it gave us some neat ideas to fine tune our presentation. It also gave me a good sense of where we stand today as a company. We still have a long road ahead and I’m more than ready to tackle the obstacles coming our way. We’re here to stay.