It’s finally Friday and believe it or not, Northern California is actually shining with great weather. It’s time for a much needed hike, longboard session, or anything outdoorsy. The weather actually looks like those California invite commercials. I mean, of course we have palm trees, beaches, and sun tanning weather everywhere! What would California be without those… Read More →
Our Defend the Stronghold tee has to be one of my favorites. This design was based off a mentality I’ve carried forward since starting this brand. It was the concept of a stronghold. A stronghold by nature is a place that cannot be destroyed, defeated, or taken down. It is built on the strongest materials to withstand… Read More →
Northern California is getting hammered by rain. It’s ridiculous for this time of year and it should be spring-like or summery by now. What happened to those 90 degree days that I despised? What happened to those days of wasting electricity on the A/C? I guess the whole weather system somehow shifted or the polar ice caps… Read More →
I admit that I jumped on the fixed gear bandwagon back in 2011. I spent a good chunk of change on an IRO bike and earlier this year I donated it to my father. He eventually converted the fixie to a one speed. I’m actually happy he made use of it and made it a smarter and… Read More →
Hawaii means more than a tourist destination to me since I was born in Wahiawa, Hawaii. My father was in the military and he was fortunate enough to spend his tour in Hawaii. Luckily enough, I was able to call it my birthplace. I couldn’t say that I actually lived there since I was so young back… Read More →
I’m feeling mighty tempted to open up our online store, but we’re making sure it’s all working 100%. Though, we all are super stoked about the April 11 release, I’ve pieced together some summer ideas featuring our latest line. Our Super Allstars tee features a neat design and color way perfect for summer. The ocean-like color way… Read More →
R3hab takes on our Friday Night Mix with his live set from Escape From Wonderland in San Bernardino, CA. The 2011 mix is still one of my favs as it features R3hab’s witty house remixes. Check out the full length set and peek the full playlist below! Have a great Friday everyone. 01. R3hab & Swanky Tunes… Read More →
Taking on too many clothing styles without the knowledge or capital is one of the biggest blunders a startup brand can make. You see these young brands who drop cut & sew, tees, denim, and anything they can brand their name onto, but they tend to sacrifice quality and originality. Likewise, T shirt brands that jump into… Read More →
